SBK Racing Ltd – Privacy Policy
Last updated: 06 February 2026
Company: SBK Racing Ltd
Registered Office: Unit C1, Holmewood Business Park, Chesterfield Road, Holmewood,
Chesterfield S42 5US
Email: enquiries@sbkracing.co.uk
1. Introduction
SBK Racing Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting
your privacy.
This Privacy Policy explains how we collect, use, store and protect your information when you
use our website, join the SBK Racing Club, or interact with us in any way.
By using our website or becoming a member, you agree to the terms of this Privacy Policy.
2. Information We Collect
We may collect the following categories of personal data:
a. Information you provide directly
• Name
• Contact details (email address, phone number)
• Billing details for membership payments
• Any information you submit via forms or email enquiries
b. Membership Information
• Horse racing preferences or interests
• Payment history related to SBK Racing Club memberships
c. Website usage information
• IP address
• Cookies and tracking data
• Browsing behaviour
3. How We Use Your Information
We process your personal data for the following reasons:
• To manage SBK Racing Club memberships
• To communicate with you regarding races, events, or club updates
• To process payments and maintain financial records• To comply with UK legal or regulatory requirements
• To improve our website and member experience
• To send marketing communications (only with your consent)
4. Legal Basis for Processing
Under the UK GDPR, we rely on one or more of the following legal bases:
• Performance of a contract (e.g., managing your club membership)
• Legitimate interests (e.g., improving our services, fraud prevention)
• Consent (e.g., marketing emails)
• Compliance with legal obligations
5. Sharing Your Information
We may share your personal data with:
• Trusted service providers (e.g., website hosting, payment processors)
• Horse racing organisations as necessary for club activities
• Professional advisors (accountants, legal representatives)
• Regulatory bodies if required by law
We do not sell your data to third parties.
6. Data Storage & Security
We store your data securely and take reasonable steps to protect it from:
• Unauthorised access
• Loss
• Alteration
• Disclosure
Where possible, data is encrypted and access is restricted to authorised personnel only.
7. Cookies
Our website uses cookies to:
• Improve functionality
• Analyse website performance
• Enable essential site features
You can manage or disable cookies in your browser settings.
8. How Long We Keep Your DataWe retain your personal information only as long as necessary:
• Membership data: typically retained for 6 years after membership ends (financial
compliance)
• Website logs: retained for security analysis for up to 12 months
• Marketing data: until you withdraw consent
9. Your Rights
You have the right to:
• Access your personal data
• Correct inaccurate information
• Request deletion (“right to be forgotten”)
• Object to processing
• Withdraw consent (e.g., unsubscribe from marketing emails)
• Request data portability
You can exercise these rights by contacting us.
10. Third-Party Links
Our website may contain links to third-party websites (e.g., racing organisations).
We are not responsible for the privacy practices of those external sites.
11. Children’s Privacy
Our services are not aimed at individuals under 18.
We do not knowingly collect data from minors.
12. Changes to This Policy
We may update this Privacy Policy occasionally to reflect:
• Legal changes
• Operational changes
• Improvements to our services
Updated versions will always be posted on this page.
13. Contact Us
For any privacy-related questions or requests, contact: SBK Racing Ltd
Email: enquiries@sbkracing.co.uk
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